The Healthy Corner Store Initiative is a new approach to improving access to fresh and affordable produce by bringing local fruits and vegetables into neighborhood corner stores. Public, private, and nonprofit partners provide corner stores with access to farm-to-store relationships, in-store programming, customer engagement, and small business support.

Dugud Design created a logo and brand identity for the Healthy Corner Store Initiative and designed print and digital materials such as a customer recipe book, shopping resources and signage to direct customers, and a graphic shelf tag system to increase customer perceptions of corner stores, increase awareness of healthy options, and encourage customer engagement.

Additional collateral materials included:

• Postcards

• Flyers

• Coupons

• PowerPoint Presentations

• Zoom Background

• Facebook Ads