Region Central is a new, regionally focused collaborative planning process grounded in community values to reimagine the Scajaquada Corridor in terms of the parks, waterways, neighborhoods, institutions and how we get around and access these amazing assets in Buffalo Niagara.

Dugud Design created a logo and brand identity for Region Central that incorporated identifiable landmarks, like the Richardson-Olmsted Complex, and was constructed of composite parts that could be isolated and used to represent the four focus areas of Region Central: transportation, housing, parks and waterways, and institutions.