GO Buffalo Mom is a program of the United Way of Buffalo and Erie County that provides local mothers with a variety of resources to help them build healthier futures for their children. The program ensures low-income pregnant moms regularly attend prenatal appointments, which can reduce the rate of premature birth.

Dugud Design was enlisted to develop a logo for the initiative as well as development and marketing materials used throughout planning and implementation. What made this initiative unqiue was United Way’s use of Human Centered Design - enlisting users in the design of the actual program and using their feedback to build rapid prototypes. As part of this process, Dugud created the following materials:

• Logo

• Story Board Cards

• Postcards

• Journals

• Handouts

• Flyers

• Banner Ads